Easy-jet’s position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future

Pages :

4 pages

Format :

.doc

Published date :

06/03/2008

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Summary :

 
 

Table of Contents Easy-jet’s position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future Table of Contents

 
  1. Executive summary.
  2. Introduction.
  3. Analysis
    1. History of the organization.
    2. Stakeholders analysis.
  4. PEST analysis.
  5. Porter's five forces.
  6. Supply chain analysis.
  7. SWOT analysis.
  8. Current strategies.
  9. Recommendations.
  10. References.

Abstract

easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, easyjet was named the top low-cost airline in Europe. Despite this prestigious honor, the organization continues to struggle with maintaining profit margins, poor labor relations and the threat of competition from other airlines. This investigation provides a review of the critical issues facing the organization and makes recommendations for change to improve the overall efficiency of the organization.

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