The lobbying sector in France, in Brussels and the United States: differences and...
«Lobbying is not a recent practice. The impression is due to the weight that it has gained in recent years as well as the media coverage that it has received. Etymologically, the lobby is the equivalent of the "Salle des Pas Perdus" in the British...»
The international sales engineer: capacities, competences and characteristics
«Over the centuries, the marketing function has become paramount in capitalist societies. The finalization and procurement of contracts have become the main objectives of their businesses that are aimed to generate turnover and thus keep them alive....»
Internet: A new pillar for the marketing of large distribution
«Introduction. The point of sale website. Internet, and the strategic objectives of the brand. The physical marketing of a website. The key success factors for the marketing of a site. The failure to become a dealer site. Three main tools for...»
«Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share...»
The world of luxury: The challenges of modernity
«The world of luxury. Luxury: Between tradition and modernity. Luxury: dream or reality?. Luxury Marketing and Strategy. Marketing strategies. Operational marketing. The paradoxes of luxury marketing. Luxury and communication. The various tools of...»
«In this excerpt from the Spleen and Ideal, part of the collection of poems Les Fleurs du Mal, Baudelaire offers us a journey into a world where luxury blends with peace and pleasure. His words describe a world of luxury: "shining", "rare",...»
Economics & finance
Community marketing and gay marketing
«The totality of homosexual men and women who identify themselves as such comprise only a minority of the French population. In view of mass...
The modeling of the behavior of the...
«"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or...
What attitudes were adopted by the...
«Today, most multinational firms are located in Western Europe (EU + Norway + Switzerland), North America (Canada + USA) and Japan, an area which...
Financing Renewable Energy and Energy...
«Modern economies are based on the concept of continuous development, a term that encompasses all aspects of life in society, whether in terms of...
The mount of the luxury: the case of...
«Introduction. Changes in the luxury sector. The luxury of exclusive and accessibility. Origin and history - Luxury. History of luxury. Product...
Oil: can it enable Russia to regain a...
«On January 13, 2009, Russia reopened the Druzhba pipeline, which had been closed in 2008. This caused a gas crisis in Ukraine and led to intense...