Articles, Assignments and College Term papers in Economics, Finance and Marketing

Experimental marketing: Building customer associations

Document abstract : «Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

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Foreign institutional investors and the Indian capital market

Document abstract : «Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and...»

Synopsis abstract : «Introduction. Background study. Research review. Research methodology. Research process. Scope of the study. Descriptive work. Regulatory information. Foreign institutional investor flow in India (FII). Determinants of FII. Data analysis and...»

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A closer examination of the phenomenon of globalization and its affect on India

Document abstract : «The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial-a key to future world economic development-and also inevitable and irreversible. Others regard it with hostility, even fear, believing...»

Synopsis abstract : «Introduction of globalization. History and issues of globalization. Impact of globalization on economies. Impact of globalization on India. Gateway of India's globalization. Globalization & legal regulation. Role of technology. Globalization...»

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The importance of plastic money in today's scenario

Document abstract : «Financial cards witnessed a robust growth in India in 2002-03. The number of cards in circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was even more spectacular. These results are attributable to the...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

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A discussion and analysis of the financial crisis

Document abstract : «September 2008 was the month when financial news became front page news. In September of 2008, American financial centers were hit with a series of bankruptcies and closings that seemed to take most experts by surprise. However, anyone paying...»

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Strategic management at Qatar Bank

Document abstract : «QNB is one of the highly successful banks in Qatar with strong presence across the country. It has the largest network of branches inside the country as well as outside the country. The bank has shown considerable improvement in its performance over...»

Synopsis abstract : «Introduction. Strategic management practices. Methodology and data. Strategic positioning of QNB (Qatar National Bank). Quality of leadership and personnel. The strength of network. Reputation and goodwill of the bank. Evaluation of the impact of...»

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Credit crunch- Case of Northern Rock requiring official assistance /intervention

Document abstract : «What is happening in the developed world today is one of the worst economic meltdowns of modern history. The financial institutions are trembling like nothing else whereas the impacts of such a failure of financial institutions are clearly felt by...»

Synopsis abstract : «Introduction. Credit crunch- A historical overview. Role of regulatory authorities. The run on Northern Rock . Conclusion. Bibliography....»

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Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?

Document abstract : «National competitiveness is one of the most important economic concepts as it outlines as to how a nation can grow and succeed by utilizing its competitiveness. Competitiveness, therefore refers to the concept of how a nation produces its goods and...»

Synopsis abstract : «Introduction. Competitiveness. National competitiveness. Factor conditions. Home demand conditions. Supporting industries. Firm strategy and rivalry. Criticism of Porter's ideas. Conclusion. Bibliography....»

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Moneygram International: Case study of a fund transfer company

Document abstract : «Moneygram Company was founded in 1940. Initially, the company was named Traveler's Express Company. In 1998, it acquired Moneygram Payment systems Inc (a company specialized in transfers of money) and then changed its name to Money gram...»

Synopsis abstract : «Presentation of the company. Introduction: An overview of the company's activity. Marketing portfolio. Movements of money . The team. Marketing and brand strategy . Financial analysis. 'Intangible' factors that have an impact on the stock...»

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Dividend policy irrelevance

Document abstract : «Depending on its life cycle and strategy, a firm has different financial needs. These financial needs could be fulfilled by internal or external resources. The sources of internal financing is cash flows. External financing could be debt and/or...»

Synopsis abstract : «Introduction. The factors affecting dividends payments. The link between a firm's dividends policy and its life cycle stage . The impact of the tax rate. The corporate control effects. The dividends policy irrelevance. Conditions of validity. A...»

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Quick: Risk management analysis

Document abstract : «Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two "big burgers". This report is going to treat...»

Synopsis abstract : «Executive summary. Introduction. Program risk management . Planning goals. Organizing/purpose. Risk analysis. Descriptive analysis. Solution analysis . Solution 1. Solution 2. Conclusion. Bibliography....»

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Pages Jaunes group

Document abstract : «The consolidated balance sheet indicates that the Pages Jaunes Group has 56,129 thousand euros of share capital and 98,676 thousand euros of issue premium. The share capital is composed of 280,644,450 common stocks (ordinary stocks) each with a par...»

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The sub-prime loans crisis and the recent turbulences in the credit markets (2008)

Document abstract : «The Russian economist Kondratiev has shown, in his theory of the cycles that in the economical life periods of economical recession followed periods of growth, and then followed by another period of growth, in an infinite cycle. The start point of...»

Synopsis abstract : «Introduction. The principles, the causes and the effects of the subprime loans crisis. The central concepts of the subprime loans crisis. The beginning of the crisis, in the real estate market and the banking system. The extension toward financial...»

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The Chinese banking system

Document abstract : «The Central Bank is the only monetary policy-making and policy-executing entity in the Republic of China. Its organization structure is split into two independent entities: The decision-making body and the decision-executing body. The...»

Synopsis abstract : «Organization. The board of directors . The board of supervisors . Governor and deputy governors. Tasks of the Central Bank. Current monetary policy (include study of the FX market). Strengths and weaknesses (including analysis of the bad loan...»

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French economy - Forecast 2008

Document abstract : «Present-day world economy appears to be facing some serious challenges in sustaining its past robust growth. The credit crunch in the United States of America, as well as the United States dollar decline and high oil prices represent massive threats...»

Synopsis abstract : «Introduction. Economic context. International environment. Domestic environment. The real economy. Contribution to real GDP growth. The interest rate, wages, prices, unemployment. Conclusion. Appendices....»

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Case study: Spectris

Document abstract : «Spectris is a leading supplier of precision instrumentation and controls. It employs 6,000 employees in its 14 business units. It has a wide range of core technology and their products help customers improve product quality and performance,...»

Synopsis abstract : «Introduction. Company overview. Strategy. Objective. Ratios. Profitability. Operating cycle. Liquidity/solvency. Investor ratio. Conclusion . Annexes....»

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A Presentation on mutual funds

Document abstract : «The presentation is designed to give you a general idea about the way mutual funds work. SOme of the aspect that will be covered are what mutual funds are, the growth of mutual funds, why it is a smart idea to invest in mutual funds, etc. The...»

Synopsis abstract : «Introduction. The growth of mutual funds. Mutual fund management and computation of the value. Drawbacks of mutual funds. Types of mutual funds. Mutual fund expenses and considerations. Mutual fund return and risk performance. Mutual fund investment...»

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A detailed look at brand management

Document abstract : «Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

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Credit rating in India

Document abstract : «The credit market in India has been growing steadily since the advent of the reforms process at the beginning of the nineties. Indian credit Market is the third largest in the world, after Japan and South Korea, in terms of primary issues of debt....»

Synopsis abstract : «Introduction. Present credit scenario in India. The changes that have taken place. Credit rating process. The process of credit analysis. Top Indian credit rating agencies. SME Rating Agency of India Limited - SMERA. Credit Information Companies...»

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How well is the business doing? Evaluating a firm's financial condition

Document abstract : «The presentation will first talk about the purpose of financial analysis before moving on to the techniques and financial ratios. It will also show how to understand if the company is running a risk of liquidity. It will then talk about current...»

Synopsis abstract : «Introduction. Evaluating a firm's financial condition. Purpose of financial analysis. Techniques of financial statement analysis. Financial ratios. Ratio categories. What is inventory turnover?. Cash conversion cycle. Cash conversion chart. What is...»

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Discuss the disincentives on work effort induced by the tax and benefit system, and how the theory of labor supply offers alternative systems to minimize these disincentives

Document abstract : «In the UK, USA or in France, Government is seen from different angles. A State has duties and functions. In order to look after the welfare of their citizens, it tries to improve the reputation through taxation and benefit system. The main problem...»

Synopsis abstract : «Introduction. The theory of labor supply. Effects of the tax and benefit system on work effort: concrete cases. Definition. Consequences on welfare gains. Labor supply responses. Consequences on employment. Consequences on...»

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Economic forecasts on French Economy 2008

Document abstract : «Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and...»

Synopsis abstract : «Introduction. Economic context. World economy. Domestic environment. The real economy. The interest rate, wages, prices and unemployment. Capacity utilization. Household's confidence evolution. French consumer prices by sector (INSEE, April...»

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The Levin model of monetary integration

Document abstract : «In the following work the Levin model of monetary integration is going to be derived and then used to show that the union monetary expansion reduces income divergence between the countries in the union and that fiscal expansion in one of the...»

Synopsis abstract : «Introduction. Theory. Application. Conclusion. Bibliography....»

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The micro foundations of the Romer model

Document abstract : «The technological progress is stated as the engine of economic growth in the neoclassical growth model, but some models like Solow model, always set the technological progress as an exogenous variable with a constant rate g. Romer model indigences...»

Synopsis abstract : «Introduction. Micro foundations of the Romer model 1990. The final goods sector. Assumptions and functions. The maximization. The intermediate goods sector. Assumptions and maximisation. Capital Constraint. The R&D sector. Assumptions and...»

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The implications of the operations of the banking sector on money supply

Document abstract : «Brief Overview Bank deposits make up over 80% of the M3. Thus bank behavior is important to money supply. Cash is an asset to the bank. Deposits are a liability since the bank must repay them on demand or at short notice. The banks know...»

Synopsis abstract : «Brief overview. A Mechanistic model of bank deposit determination. Policy and non-bank public's demand for currency. Factors influencing the money supply. Reserves available approach. Conclusion....»

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Private equity: India Vs China

Document abstract : «Private Equity is when a firm's shares are held privately and not traded in the public markets. PE includes shares in both mature private companies and, as venture capital in newly started businesses. As it is less liquid than publicly traded...»

Synopsis abstract : «Concept of PE. The global scenario. The India opportunity. PE: Taking off in 2005. The Indian PE market. How Indian PE differs from ROW. Factors favouring PE in India. Looking ahead. India or China?. Valuation. Bullish long term. Evolving capital...»

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Export procedures and documentation in India

Document abstract : «India has a mission to capture 2% of the global share of trade by 2010, as compared to the present level of less than 1%. Export is one of the lucrative business activities in India. The government also provides various promotional schemes to the...»

Synopsis abstract : «Introduction. Two classes of exports. Types of exporters. Manufacturer exporter. Merchant exporter. How to set up an export organisation. Choosing appropriate mode of operations. Naming the business. Structure of an export organisation. IEC exempt...»

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A study of capital structure trend in the Indian steel industry

Document abstract : «Capital structure is designed to maximize the value of a firm. However there is no unanimity on the effect of capital structure on the ultimate value of a firm. Various theories hold varied opinions. According to Modigliani and Miller approach value...»

Synopsis abstract : «Introduction. Capital structure. Modigliani-Miller approach. A capital structure trend in Indian Steel industry. Research design. Statement of the problem. Objectives of study. Scope of the study. Operational definitions. Methodology. Limitations of...»

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Project finance and project evaluation: The Indian Oil Corporation Limited

Document abstract : «The use of non-recourse project financing has grown steadily in emerging markets, especially in basic infrastructure, natural resources and the energy sector. Because of its cost and complexity, project finance is aimed at large-scale investments....»

Synopsis abstract : «Introduction. What is non-recourse project financing?. Objective of the study. Company overview: Indian oil corporation Ltd (IOCL). Vision and mission. Values followed at IOCL. Major divisions at IOCL. Business chart of IOCL. Products offered by...»

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The Ramsey-Cass-Koopmans model

Document abstract : «The Ramsey-Cass-Koopmans model is an economic model resembling the Solow model. The purpose of this paper is to outline the model with government, and assess the effects of government spending being tax or bond financed. We will see a result stating...»

Synopsis abstract : «Introduction to Ramsey-Cass-Koopmans model. Theoretical section. Assumptions of firms. Assumptions of households. Outline of the Ramsey model. Dynamics of consumption. Dynamics of capital. Ramsey model with government. Applied section. Wars and real...»

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