Green marketing
«Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable...»
Comparison of the behavior of consumers in the world
«Consumption is not merely an economic function. Consumption, "is not only to purchase products but to buy an identity" (Gabriel Y, Lang T. The Unmanageable Consumer: Contemporary consumption year called Fragmentation, Sage Publications, 1995, p.87)....»
Globalization, Economic Growth and Social Acceptance: The Case for the Olympics in China
«Introduction. China's unique economic position. Impact on tourism. China's worldwide image. China's culture. Conclusion....»
«In 2008, China was poised upon the brink of world domination. Set to host the Summer Olympic Games in its capital Beijing, China would come off from this two week-long event as a victorious host and dominant world power, or as a failed, backward,...»
The Pharmaceutical Sector: An overview
«Introduction. The pharmaceutical sector and the competition policy. Competition between Originator and Generic Companies. Competition between Originator companies. Conclusion....»
«General health has always remained a topic guaranteed to attract maximum attention. In the context of the European countries, must be safe, accessible and affordable for everyone, especially because the European population's expenses have...»
Economics & finance
Financial reporting: The new...
«Introduction. The strengths and weaknesses of the first two current sections. Strengths. Weaknesses. Evaluation of changes that intend to be made....
Sustainable Tourism in France
«The reasons for this change of habits. The negative aspects of mass tourism: the environmental degradation. The origins of sustainable tourism in...
Human Resources in Europe: An overview
«Introduction. An Overview of Human Resources in Europe. Strategy & HR Planning in Europe. Considering the international environment. Key points of...
Debate of Burqa in France
«Introduction. Debate of Burqa in France. History. Religious or culturural. The burqa in other countries. Afghanistan. Saudi Arabia. How other...
Proposals to face the Euro crisis
«Introduction. Various proposals: the need to overcome the crisis. Proposals to create new frameworks, brand new measures. Reinforcing and renewing...
Competitive Advantage of Wine...
«Wine Industry in France. Background & Current situation. Indicators of competitiveness. History and tradition. Emphasis on quality and label....