Business communication: Miller Lite

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : « Tapping into the trends of low carbs will allow Miller Lite to gain market shares and sales through effective advertising. Miller ...»

Synopsis abstract : «Executive summary.. Introduction.. The problem of Miller Brewing Company.. The issue of Miller Lite.. A communication issue.. The objectives.. Plan of action.. Creating a long-term strategy with clear objectives.. Invest in a new advertising...»

Modern media and the future of advertising

Arts & media   |   Journalism   |   Presentation   |   07/30/2008   |   .doc   |   5 pages
Document abstract : « McDonalds advertising presenting the food as nutritious, was [found] deceptive and disclosure of such information will commence more effective efforts toward ...»

Synopsis abstract : «Introduction.. A national monitor of electronically broadcasted marketing. . The socialization and glamorization of blatantly harmful products.. Sociological studies and psychologists conducting consumer experiments. . Long-term business...»

Client consultancy project: Leeds Metropolitan University Student' Union Elections

Political science   |   Political science   |   Term papers   |   01/13/2009   |   .doc   |   29 pages
Document abstract : « More advertising and campaigning are the major conclusions which can be reached form this question; increased and more effective advertising, alongside social ...»

Synopsis abstract : «Executive summary.. Introduction.. Methodology.. Primary research.. Focus groups.. Interviews.. Other university research.. Secondary sesearch.. Findings.. Questionnaires.. Focus groups.. Interviews.. Other university findings.. Summary of key...»

Advertising and its modern aids

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   20 pages
Document abstract : « Unity: - All creative advertising has a unified design. Perhaps unity is the most important design principle, but they are all necessary for an effective ad. ...»

Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»

Advertising influence on impulsive buying

Business & market   |   Marketing   |   Presentation   |   07/11/2006   |   .doc   |   22 pages
Document abstract : « 3.2.2 TV advertising The TV commercial is generally considered the most effective mass-market advertising format (Wernick, 1991). ...»

Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»

Presidential association: Effective strategy in the Bob Casey Pennsylvania Senate Campaign

Political science   |   Political science   |   Presentation   |   09/01/2008   |   .doc   |   6 pages
Document abstract : «Presidential association: Effective strategy in the Bob Casey Pennsylvania Senate candidates use campaign tools such as political advertising to increase voter ...»

Synopsis abstract : «Introduction.. Casey's use of media and public speeches to attach direct connections between incumbent Rick Santorum and President Bush.. Casey's prime method of creating mental association.. Casey's tactic of associating Bush with...»

Effects of television advertising on children

Business & market   |   Marketing   |   Term papers   |   03/12/2009   |   .doc   |   5 pages
Document abstract : « such unhealthy products constitutes a significant part of advertising directed at exposures to televised food commercials were found to be effective, and many ...»

Synopsis abstract : «Introduction.. McAllister and Giglio's investigation into the business of advertising to children on television. . The techniques used by broadcasters.. Legislation against some advertising practices. . Growing concern over the effect on children...»

Advertising and branding in society

Business & market   |   Marketing   |   Presentation   |   07/23/2008   |   .doc   |   6 pages
Document abstract : « Materialism is portrayed as a measure of happiness by advertising companies Baksh, p.2). A jingle can be key to success of the product, and very effective if it ...»

Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»

Blissful thinking: Advertising aspirations for a modern media mindset

Political science   |   Social sciences   |   Presentation   |   07/02/2008   |   .doc   |   5 pages
Document abstract : « This will be highly effective in today s media landscape because it would On Saturday, April 26, the regular advertising regimen will begin with television and ...»

Synopsis abstract : «Where there are people, there countless advertisements of some nature. . The bliss campaign.. Today's consumer is more likely to be environmentally aware.. Due to the recent popularity of energy drinks, there is a lot of competition in our product...»

The ethics in advertising

Business & market   |   Marketing   |   Term papers   |   03/12/2009   |   .doc   |   26 pages
Document abstract : « as effective as the willingness of advertisers to comply strictly with them. "It is up to the directors and managers of the media which carry advertising to ...»

Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»

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