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Modern media and the future of advertising
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Advertising and its modern aids
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Advertising influence on impulsive buying
Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»
Presidential association: Effective strategy in the Bob Casey Pennsylvania Senate Campaign
Synopsis abstract : «Introduction.. Casey's use of media and public speeches to attach direct connections between incumbent Rick Santorum and President Bush.. Casey's prime method of creating mental association.. Casey's tactic of associating Bush with...»
Effects of television advertising on children
Synopsis abstract : «Introduction.. McAllister and Giglio's investigation into the business of advertising to children on television. . The techniques used by broadcasters.. Legislation against some advertising practices. . Growing concern over the effect on children...»
Advertising and branding in society
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Blissful thinking: Advertising aspirations for a modern media mindset
Synopsis abstract : «Where there are people, there countless advertisements of some nature. . The bliss campaign.. Today's consumer is more likely to be environmentally aware.. Due to the recent popularity of energy drinks, there is a lot of competition in our product...»
The ethics in advertising
Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»
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