Effective Media Strategies
Table of Contents
- Goal
- Determining possible media
- Teories that have shaped the way we understand the effects of media
- Agenda-setting
- Framing
- Priming
- Define the audience
- Budget
- Plan, timeline, and management
SummaryIn determining the five most critical aspects of a media strategy, our group immediately noticed that there was correlation between the question asked and a portion of our class notes. In class on October 15, 2007, Dr. Parrish-Sprowl identified what he believed to be the most important aspects of an effective media strategy. As graduate students, we felt it necessary to get secondary sources to confirm these five aspects and thus each section includes an additional resource that states the importance of the particular ingredient that is needed for an effective media strategy. The five most important aspects of an effective media strategy are : defining a goal, choosing the media you will use, selecting a target audience, creating and following a budget, and planning, timeline, and management. These items are all interrelated and are of equal importance, although the weight and attention given to them may vary depending on the particular media strategy.
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