Effectiveness of online advertising
Synopsis abstract : «Introduction. Meaning of online advertising. Uses of online advertising. Advantages of online advertisement. Disadvantages of internet . Differences between traditional and web advertising . Important products offered by web advertising . Measuring...»
A study on internet marketing
Synopsis abstract : «Introduction. Banner ads. Skyscraper vertical banner. Super banner. Floating ads. Interstitials. Surround session. Pop under ad. Pop up ad. Sponsorships. Text ads, no frills. Conclusion....»
Advertising influence on impulsive buying
Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»
The impact of congruency and contrast on the effectiveness of happy ads
Synopsis abstract : «Introduction.. Theoretical framework.. Research questions.. Hypotheses.. Research design.. Results.. Analysis of the results concerning evaluations.. Analysis of the questionnaire two days later.. Marketing implications.. Limits of our...»
Effective Media Strategies
Synopsis abstract : «Goal. Determining possible media. Teories that have shaped the way we understand the effects of media. Agenda-setting. Framing. Priming. Define the audience. Budget. Plan, timeline, and management....»
Recruitment and selection in a job placement consultancy
Synopsis abstract : «Introduction. Need and objective of the study in present scenario. Scope of the study. Research methodology. Research design. Research instrument. Methods of data analysis. Review of literature. Recruitment . Needs. Purpose and importance of...»
A study on various recruitment sources and their effectiveness
Synopsis abstract : «Introduction. The process of recruitment. Traditional approach v/s behavioral approach. Internal promotions v/s external recruitment. Employee referrals and [ti]word of mouth[ti] recruitments. Third party consultants or...»
Building digital brands
Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»
Advertising and branding in society
Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»
A look at the consumer response to creativity in advertising
Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»
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