Effectiveness of online advertising

Type :

Research papers

Pages :

28 pages

Format :

.doc

Published date :

05/27/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
Meaning of online advertising
Uses of online advertising
Advantages of online advertisement
Disadvantages of internet
Differences between traditional and web advertising
Important products offered by web advertising
Measuring the efficiency and effectiveness of the site
Online advertising operational definition
Analysis and study of the problem: Is online advertising effective in influencing the potential buyers?
1. Need, importance, objective and limitations of the study
Research conducted on the study with data
1. Percentage of respondents checking online advertisement
2. Various aspects of surfing
3. Age and occupation of the respondents
4. Findings of the study
5. Limitations of the study
Conclusion
Bibliography

Abstract

Internet is fast emerging as a powerful medium of advertising in the new millennium. With the number of Internet users increasing manifold, the new medium is viewed as the advertiser's dream. The Internet is the fastest growing medium in the 2000's with millions of users and an average estimated growth of 124% annually.

Internet advertising is becoming a part of some companies marketing strategy- however it requires new strategies and thinking. The benefits of Internet advertising is its ability to cover people from different geographical area with varied tastes and preferences.

This study is descriptive study and the sampling technique here used is convenience sampling. The sample size is 100 selected from the population of a City. The data is collected with the help of structured questionnaire, which includes open end and close-ended questions.

Here the Hypothesis Testing is done with the help of the Chi-square test, this is to test the relation ship between the two attributes. Here the attributes are Features and effectiveness of online Advertisement.

The next step in the research process is Analysis and Interpretation of the Data collected from the respondents. This Analysis and Interpretation was done with the help of Graphs and Tabulation, They were prepared with the help of MS Excel software.

With the help of Analysis and interpretation the findings are drawn which includes whether consumers are aware of online advertisement, do online advertisement effect their purchase behavior.