Document abstract «Effects of television advertising on children In their article, The Commodity Flow of US Children s Television, authors Matthew P. McAllister and J. Matt ...»
Synopsis abstract «Introduction..
McAllister and Giglio's investigation into the business of advertising to children on television. .
The techniques used by broadcasters..
Legislation against some advertising practices. .
Growing concern over the effect on children...»
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Document abstract « There are also many good effects in advertising; and In conclusion, evaluating the role that advertising has in relation to children's television is huge. ...»
Synopsis abstract «Introduction..
What is advertising?.
Advertising codes and standards..
How effective is persuasive advertising? .
Does advertising have an effect on children?.
Children and food..
Conclusion..
Bibliography.....»
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Document abstract « The growth of internet. New contexts to target children. Children's comprehension of television advertising. Effects of advertising on children. ...»
Synopsis abstract «Introduction..
The increasing commercialization of childhood..
The changes in media environment..
New ways of communicating for marketers..
The growth of internet..
New contexts to target children..
Children's comprehension of television...»
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Document abstract « Barrie Gunter and Adrian Furnham (1998:144) argue that younger children are more susceptible to the effects of television advertising than older children. ...»
Synopsis abstract «Introduction..
Literature review..
Why are children brands' favourite target..
Strategies using traditional media..
Strategies using a new medium: Internet..
Research methodology..
Findings of primary...»
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Document abstract « marriages, dowry evils, smoking effects, noise pollution common interests and communication concerning television. WASTE IN ADVERTISING Waste in advertising ...»
Synopsis abstract «Introduction.
Meaning of introduction.
Origin and growth of advertising.
Kinds of advertising.
On the basis of area.
On the basis of functions.
On the basis of advertising.
Active participants in advertising.
Role of advertising.
The advertising...»
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Document abstract « so dramatically that televised political advertising is now So important has television news coverage of politics its positive or negative effects, exposure to ...»
Synopsis abstract «Introduction..
Exploring the power of the media over the political process. .
The relationship between politics and the media..
Mass media - more powerful than any politician..
Criticism for ignoring the issue underlying elections..
The capacity to...»
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Document abstract « Television and advertising have had other negative effects on how widely performing enhancement drugs are used in sport. ...»
Synopsis abstract «Introduction..
Understanding why an athlete would risk their health and reputation by taking performance enhancing drugs..
The motivation to be number one..
The case of Ben Johnson..
Advertising and the face of sport..
If a group of athletes were...»
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Document abstract « McDonalds advertising presenting the food as nutritious industrial inducements and dramatic effects of global largely passive consumers of television or print ...»
Synopsis abstract «Introduction..
A national monitor of electronically broadcasted marketing. .
The socialization and glamorization of blatantly harmful products..
Sociological studies and psychologists conducting consumer experiments. .
Long-term business...»
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Document abstract « Morgan Spurlock examines the effects of this particular have been cut from television altogether While advertising spots frequently promote their product using ...»
Synopsis abstract «Definition of advertising..
History of advertising..
Components of advertising. .
Information component. .
Entertainment factor..
Persuasion..
Presenting and advertisement..
Advertising and the American public..
Brand image..
C...»
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Document abstract « cinematography, film / tape editing, sound effects, and the a share of the advertising cake has the unabashed commercialization of television.( Every sponsored ...»
Synopsis abstract «Introduction.
Theoritical background of the study.
Advertising and advertisements.
Advertisers.
Advertising agencies.
Support organization.
Media.
Consumers.
Advertising as marketing tool.
Role of advertising in modern business world.
Industry...»
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