Efficiency of tele-marketing activities and its viability
Summary :
Table of Contents
- Introduction
- The nationalized banks
- MNC's banks in India
- Marketing of banking products
- Industry profile of ABN AMRO
- The three global strategic business units
- Consumer & commercial clients
- Private clients & asset management
- Wholesale clients
- Major products and services of ABN AMRO
- SWOT analysis
- The functional areas of ABN AMRO
- Market study of ABN AMRO in relationship to its competitors
- Findings and interpretations from the market study
- Suggestions and conclusions
Abstract
Banking regulation Act of India, 1949 defines banking as: ''accepting, for the purpose of lending or investment of deposits of money from the public, repayable on demand or otherwise and with drivable by cheque, draft, and order or otherwise.''
The Indian banking can be broadly categorized into:
Nationalized (government owned)banks, Private banks
Specialized banking institutions
The Reserve Bank of India acts as a centralized body monitoring any discrepancies and shortcoming in the system. It is the foremost monitoring body in the Indian financial sector. The Reserve Bank of India (RBI) has helped maintain the stability of the Indian Banking system through ''prompt corrective actions''. It is now migrating to a risk-based supervision system, and is charting a road map for transition to the new Basel Capital Accord by March 2007, RBI has played a supportive role to maintain confidence in the banking system.
Until independence, the banking system was primarily associated with urban culture. In order to achieve the social and economic objectives of the country, the banks have to spread out into rural an dun-banked areas and make credit available to the large mass of people in those areas. Therefore, in 1950, the Imperial Bank of India was asked to expand its offices in rural areas and it was brought under government control in July 1955 and renamed State Bank of India.
The Indian banking can be broadly categorized into:
Nationalized (government owned)banks, Private banks
Specialized banking institutions
The Reserve Bank of India acts as a centralized body monitoring any discrepancies and shortcoming in the system. It is the foremost monitoring body in the Indian financial sector. The Reserve Bank of India (RBI) has helped maintain the stability of the Indian Banking system through ''prompt corrective actions''. It is now migrating to a risk-based supervision system, and is charting a road map for transition to the new Basel Capital Accord by March 2007, RBI has played a supportive role to maintain confidence in the banking system.
Until independence, the banking system was primarily associated with urban culture. In order to achieve the social and economic objectives of the country, the banks have to spread out into rural an dun-banked areas and make credit available to the large mass of people in those areas. Therefore, in 1950, the Imperial Bank of India was asked to expand its offices in rural areas and it was brought under government control in July 1955 and renamed State Bank of India.
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