Elaboration likelihood model
$4.95
5 word format
document in English
social sciences
presentation
published 04/06/2008
review : Completed
level : Advanced
requested 1 times
SummaryThe American media has become quite adept at attracting the attention of consumers. Although many of the methods used to capture attention appear to be random to the laymen, in actuality, there are a host of theories that are used in an effort to motivate and persuade the observer into taking action. These theories have bee well examined and developed by advertisers, sociologists and researchers attempting to understand what promulgates individual motivation and how this motivation can be shaped toward developing positive outcomes overall. Given that understanding human motivation is such an important issue for a wide range of disciplines, there is a clear impetus to examine the theories that have been proposed with respect to this process. Using this as a basis for investigation, this research considers an examination of the elaboration likelihood theory as developed by Petty and Cacioppo in 1979.
Table of Contents
- Introduction.
- Description of Theory.
- Perspective.
- Evaluation.
- Practical Application.
- Conclusion
Latest in the category social sciences From the same author
knowledge network