Encompass online: Event management for musicians
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6 word format
document in English
business strategy
presentation
published 30/09/2008
review : Completed
level : General public
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SummaryThe music industry in the UK and abroad has been in need of a common platform for interaction as well as communication. There are two known ones namely Sonar and Midem that have been providing the kind of services that music event management needs to provide. With the emergence of technology such as the internet the dimension for an event management company has also increased manifolds. There is a need for connectivity, interactivity and highly informative platform for listeners, musicians, professionals and record companies alike. The following investigates the nature of the problem existing at Encompass a London based music conference company and devise plans for its effective and efficient use of its online presence. The strategy is not to directly compete with Sonar and Midem but rather to be an addition to the team and add value to the music industry around the world.
Table of Contents
- Executive summary.
- Problem identification.
- Business overview.
- Encompass's claims.
- Online music competitors.
- Cannes' Midem.
- Barcelona's Sonar.
- Problem analysis.
- Conclusions and recommendations.
- Summary.
- Discussion problem in detail.
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