Entertainment industries and globalisation: Focus on the music industry

Arts & media   |   Journalism   |   Case study   |   01/09/2009   |   .doc   |   8 pages
Document abstract : «Entertainment industries and globalisation? Focus on the music industry Summary Introduction The music industry in the turmoil of the web The situation of the ...»

Synopsis abstract : «Introduction.. The music industry in the turmoil of the web.. The situation of the music industry in the globalised economy.. The impact of downloading on the CD market.. A slow and hard adaptation to the technological revolution.. The music...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « borders for name brands, novelty, entertainment, and image cites a number of globalisation's emergent social music and other cultural industries, sub cultural ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

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