Entrepreneurship and the Indian retail industry

Type :

Term papers

Pages :

26 pages

Format :

.doc

Published date :

04/14/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
1. Retail in India
2. Demographics and consumer behavior
3. Urbanization of population
4. Factors leading to a consumption boom
Entry strategies for the Indian retail market
1. Entry channels
2. Equity investment
Key challenges in the Indian market
A brief study of the unorganized sector
Segments and formats
1. Formats in India
2. Lessons from US â€" the retail pioneer
3. Lessons from Asia 20
4. Lessons from Chinese retail market
Cities to watch out for retail marketing
International retailers planning foray in India
1. Business description
2. SWOT analysis
Key statistics
References
Conclusion

Abstract

In India the retail industry is large, and it will continue to grow. The industry has a huge appetite for investments and is already seeing a lot of action on that front. A large number of global retailers are eyeing to get a share of the indian retail pie. This report aims to aid them. Global retailers are today operating in India with the help of a domestic partner. Some are participating in front-end operations and some are planning to run the back-end and let the indian partner operate the stores. But when the FDI restrictions are removed they would want to operate their stores independently. This report helps them prepare for that scenario well in advance. The objective of the report is to analyze the scenario in the retail industry in India and recommends winning strategies to Global retailers. An entrepreneur is a person who has possession of an enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome. It is an ambitious leader who combines land, labor, and capital to create and market new goods or services. The term is a loanword from French and was first defined by the Irish economist Richard Cantillon. Entrepreneur in English is a term applied to the type of personality who is willing to take upon her or himself a new venture or enterprise and accepts full responsibility for the outcome. entrepreneurship is often difficult and tricky, as many new ventures fail. The word entrepreneur is often synonymous with founder. Most commonly, the term entrepreneur applies to someone who creates value by offering a product or service. Entrepreneurs often have strong beliefs about a market opportunity and organize their resources effectively to accomplish an outcome that changes existing interactions.