Escada: A presentation
- Introduction
- The ESCADA group
- Company overview
- ESCADA global distribution structure
- ESCADA global distribution structure
- ESCADA strategy for growth
- ESCADA vs Giorgio Armani
- The global environment
- Difficulties in production
- The stores policy
- The collections failures
- The lack of licensees
- Lack of focus on the core business
- Weakness of financial structure
- A difficult period for the share
- The global strategy
- Business performance
- SWOT ESCADA
- Conclusion
This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto the time line of the company from 1976 to 2006. After the time line comes the section where an overview of the company will be presented to the reader followed by the global distribution structure which will be followed by information on the strategy for growth. The presentation will then examine the Difficulties in production, the failure in collections, the lack of focus on the core business and the weakness of financial structure. The next points to be examined will be the strategy, communication and marketing, collection strategy, sport strategy and accessories strategy. Finally the concluding point will be a SWOT analysis of the company.
[...] TOMORROW Expansion as lifestyle brand : special assortment packages Development of visual presentation in shops. TODAY Improve quality and assurance systems Bolstering design and concentrate all activities in one location (Florence). Failed in meeting the expectations due to a reorganization of the management structure. TOMORROW A new management team appointed for 2006. TODAY Partner is Wella New frangrance launched during 2nd semester 05. Sustain sales of the seasonal fragrance. Increase marketing and communication expenses. TOMORROW Increase visibily and the value of the product as a part of the luxury offer. [...]
[...] TOMORROW A new management team appointed for 2006. TODAY Partner is Wella New frangrance launched during 2nd semester 05. Sustain sales of the seasonal fragrance. Increase marketing and communication expenses. TOMORROW Increase visibily and the value of the product as a part of the luxury offer. Increase the benefit from P&G’s distribution channel. TODAY Eyewear : Partner is De Rigo. 1rst eyewear collection launched in 2005. Kidswear : 8 shops in shops or free stores. Jewelry: was relaunched at the Basle trade show. [...]
[...] TOMORROW Expansion as lifestyle brand : special assortment packages Development of visual presentation in shops. TODAY Improve quality and assurance systems Bolstering design and concentrate all activities in one location (Florence). Failed in meeting the expectations due to a reorganisation of the management structure. TOMORROW A new management team appointed for 2006. TODAY Partner is Wella New frangrance launched during 2nd semester 05. Sustain sales of the seasonal fragrance. Increase marketing and communication expenses. TOMORROW Increase visibily and the value of the product as a part of the luxury offer. [...]
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