Euro Disney case
Synopsis abstract : «Introduction.. The sources of business.. The wish to revitalize the experience of the park.. The wish to focus on the specificity of the Disney hotels.. The wish to distinguish the new visitors from the ones who have already come.. The wish to...»
Cross cultural management (2006)
Synopsis abstract : «Introduction. PSA: An analysis of the French multinational firm. The introduction of PSA in Chinese market. Demographical researches . Market study. The quality of the products. Conclusion. Bibliograph...»
From Eurodisney to Disneyland Resort Paris
Synopsis abstract : «Introduction. The creator of Mickey: Walter Elias Disney. Disney merchandising. Birth of Disneyland. History of Disney parks. In the beginning . The success of Disneyland. Timeline. Disneyland resort Paris. Main Street...»
General Motors Company : an analysis
Synopsis abstract : «History.. Environment.. General environment.. Stakeholders.. Business environment.. Institutional structure.. Ownership.. Governance.. Corporate Strategy.. Organisational profile.. Organisational structure.. Organisational systems.. Organisational...»
Corporate culture and intercultural management
Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»
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