European Engineering Business Management: Easyclean by Easykitch
- Marketing section
- Market
- Market Analysis
- Marketing Mix
- Design Section
- Design Brief: Domestic small white appliance: electrical cleaning brush
- Product Design Specification: Format PD 6 112
- The Design
- Production
- Make versus Buy
- Job description
- Machines and facilities for the factory
- Production and order
- Quality system
- Logistic and distribution
- Management
- Establishment of the factory
- Logistics services
- Storage of raw material in reception
- Expedition service
- Haulage services
- Communication
- Introduction
- Problematic
- Objectives
- Strategy
- Total budget
- Human Resources
- The company's objectives in term of human resources
- People in the company
- Employment policy and procedures
- Health and safety
- Employees' facilities
- Finance
- Cash flow statement
- Loss and profit
- Balance
- Ratios
- Recapitulative forecasts
- Sensitive Analysis
- Conclusion
The enterprise Cleankitch has decided to launch the new product it has created on the market. The product is an electrical dish-wash brush. It has the innovative feature of combining an electrical system that makes the head of the brush rotate, with a system to release the dishwashing product. No one on the market sells the same product, but two competing products have been found. They are both produced by the same multinational company, Procter and Gamble. These two electrical brushes have rotary heads too, but they do not have a tank for the liquid. Since there are only two direct competitors and because the market is not very well known, Cleankitch has the opportunity to position its new product. Strategies on price, promotion and place have been chosen in order to enter the market. Moreover, the awareness about the product needs to be raised to reach the target chosen.
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«Introduction. Rebranding. Market stance. Code of conduct. Quality. Effective communication. Conclusion.»
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