Evaluating the Performance of Saturn Car Company

Business & market   |   Business strategy   |   Presentation   |   06/15/2008   |   .doc   |   6 pages
Document abstract : « Building Consumer Confidence; Saturn's Impact on the Auto Industry; Conclusion. Evaluating the Performance of Saturn Car Company Introduction Over the course of ...»

Synopsis abstract : «Introduction. Saturn Car Company?Historical Overview. Although the Saturn Car Company was not launched until 1990, researchers examining the development of the organization note that the values and mission of the Saturn organization were...»

A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « some way on the basis of performance are more General Motors of having introduced Saturn, which attracted approach to identifying and evaluating high-potential ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

Building digital brands

Business & market   |   Marketing   |   Term papers   |   04/29/2009   |   .doc   |   40 pages
Document abstract : « effect; New creative approaches; Re evaluating media investments; are able to use Saturn's interactive pricing Site Specific is using performance-based contracts ...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

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