Evaluating supermarket power: Carrefour promodes

Type :

Presentation

Pages :

8 pages

Format :

.doc

Published date :

01/16/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Evaluating supermarket power.
Is there a need for competition law?
The Carrefour/Promodes merger: Analysis of key players.
How Promodes and Carrefour came together.
The merger proposal.
The European Commission: Analyzing the facts.
1. Relevant product market.
2. Geographical market.
Legal issue.
1. The 'spiral effect'.
2. The 'threat point'.
Conclusion.
Works cited.

Abstract

In recent years, large buyers that had previously been in fragmented industries have increased their purchasing power through mergers and acquisitions. This change has placed more importance on the topic of limiting bargaining power and preserving free competition in the market. As a result, the European Union has become increasingly involved assessing the approval of mergers and acquisitions within their jurisdiction. In order to promote free competition, several laws have been established. In respect to mergers and acquisitions, European Union created the European Commission and gave it the responsibility to enforce these rules on a case-by-case basis by closely working with European national governments. As a means to understand EU competition policies, the following paper will seek to comprehend the reasoning and implementation of EU regulations by specifically examining the case study of the merger between carrefour and promodes.