Evolution of mobile commerce

Type :

Research papers

Pages :

50 pages

Format :

.doc

Published date :

04/28/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
M-commerce (mobile commerce)
Content delivery over wireless devices
Evolution of Mobile Commerce
Mobile commerce opportunities
The emerging mobile lifestyle
Moving to mobile
Beyond E-commerce
A generic model for mobile commerce services
1. Fixed versus mobile: Consideration and action
2. Recognizing value
3. Customer relationships
4. Owning the customer
5. Living with mobile
6. Enterprise systems impact
Types of mobile commerce services
Base of services platform
1. E-mail and messaging
2. Web access
3. Voice dimension
4. Digital content products
5. Mobile commerce services for consumers
6. Travel: Direction and connection
Banking: The suggestion machine
1. Stock trading: Hand-Holdings
2. News and sports: Addicted to events
3. Games: Playing to win
4. Shopping: The evolution of one-like-that
Mobile commerce services for business
1. Team play: Mobile collaboration in action
2. Reality check : Mobile commerce closes the management loop
Technologies
Cellular networks
Security
Advantages of M-Commerce
Disadvantages of M-Commerce
Costs and benefits
Current and future applications
The market at a glance
Future potential
Bibliography

Abstract

How shall we define "mobile commerce"? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones, while others focus on the creation of entirely new forms of consumer services for mobile users, such as location-based information services. We take a fairly strict view of "mobile" and a wide view of "commerce". "Wireless" is often inaccurately used as a synonym for "mobile". Wireless technology certainly provides the technical basis of mobile commerce, but wireless does not always make for mobility. Wireless connectivity is, for example, a viable option for replacing domestic phone lines with broadband capability, but such solutions are not designated for use on the move. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.