Internet & direct marketing
Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»
Progress of Alzheimer's disease
Synopsis abstract : «Introduction. The study by Freund-Levi. The research into Alzheimer's disease . The neuropsychological testing . The conclusion and discrepancy with other research. Issues regarding the exact pathology that is implicated in Alzheimer's. The study by...»
Employee retention: Myths and methods
Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»
Commodity futures market
Synopsis abstract : «Introduction.. What is a 'Commodity'?. How the futures market came about.. The meaning of futures market.. Salient features of a 'Commofity futures contract'.. The main difference between the physical and futures market.. Basics of futures...»
Business community and automation of business processes
Synopsis abstract : «Introduction. Neotecra India pvt. Ltd in New York. Organization's mission . Neotecra's value addition . SME's business solutions. The list of products offered by Neotecra India Pvt.Ltd . Indian software industry. Domestic software...»
The role of the state in contemporary liberal democracies
Synopsis abstract : «Introduction. The term 'government'. Pluralist theories of the state. Paying particular attention to the inputs from citizens . Conventional pluralism . The concept of neo pluralism . Marxist explanations of the state. The enduring conflict between...»
Political violence in flux: Changes in today's world
Synopsis abstract : «Introduction.. Terrorism and the fundamentally changed nature of international relations.. The increase in the use of terrorism.. The use of targeted killings by the United States and Israel against Islamic extremists.. The history of the norm.. The...»
Performance appraisal system of eMorphosys
Synopsis abstract : «Introduction. What is performance appraisal system?. Importance of the study. Objectives of the study. Methodology of the study. Scope and limitations of the study. A theoritical review of the study. Company profile. Data analysis. Findings and...»
How relevant are Fayol's ideas on managing groups and individuals in today's business world?
Synopsis abstract : «Introduction. The emphasis placed on authority in the 21st century . The principle of unity of direction . A recipe for disaster in today's fast moving world . The five elements of management introduced by Fayol . Fayol's work on control...»
Performance appraisal
Synopsis abstract : «Introduction. Purpose of performance appraisal. Theoritical concept. Career planning and development and movement of employees. The appraiser. A paradigm shift in the performance appraisal concept. Process of evaluation. Methods for appraising...»
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