Fairness Chocolate marketing proposal

Type :

Presentation

Pages :

6 pages

Format :

.doc

Published date :

01/22/2009

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Summary :

 
 

Table of Contents Fairness Chocolate marketing proposal Table of Contents

 
  1. Executive summary.
  2. Introduction.
    1. Mission statement.
    2. Company history.
    3. Significant challenges the company faces now and in the near future.
    4. Long term.
  3. Environmental factors.
  4. Definition of population.
  5. Demand estimates.
  6. Product strategy.
  7. Distribution strategy.
  8. Communication strategy.
  9. Customer relationship marketing.
  10. Conclusions.
  11. References.

Abstract

We are making changes for the better in a 20-year old fine chocolates company. We have gained success over the past 20 years in the continental United States, and we are ready to succeed in Belgium as well. Our customers are the middle class with a zeal for social responsibility in corporate settings. We are a family-owned company whose owner is excited about the upcoming changes in expanding into Belgium while implementing Fair Trade practices to ensure the safety, well-being, and just compensation for everyone involved in the cultivation and production of our fine chocolates. The future is bright for our business and for the confection industry, as consumers worldwide enjoy fine chocolates.

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About the author :

pencil image Shanna T.  
Level :General public Study : Marketing School/University : Colorado Technical University

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