Field Project: Au Bon Pain

Type :

Market study

Pages :

3 pages

Format :

.doc

Published date :

09/12/2007

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Summary :

 
 

Table of Contents Field Project: Au Bon Pain Table of Contents

 
  1. Introduction
  2. The first step in the procedure
  3. The store's set up
  4. Process flow: Massachusetts Avenue
  5. Store layout: Massachusetts Avenue
  6. Process
  7. Dimensions of quality
  8. Cost of quality
  9. Problem
  10. Recommendation

Abstract

Au bon pain was established and opened its first café in 1978, in Boston's Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout the city of Boston. Au bon has been greatly successful and has expanded it's cafés into countries such as Chile, South Korea, Taiwan, and Thailand. There are now over 230 Au bon pain cafés located in the United States. Au bon pain has strategically opened cafés in the busiest locations such as large cities, airports, train stations, hotels, malls, hospitals, and universities.

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About the author :

pencil image Alex G.  
Level :General public Study : Finance School/University : northeastern university

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