France and the United States: Two major actors of the world cinema
«Cinema is an industry that is built on art. The cultural products, particularly films, are not commodities. In fact, films are inherently paradoxical. This paradox stems from classifying cinema as a cultural industry. "Film is an industry", wrote M...»
The image of the Trabant in German cinema in post-GDR
«The history of German cinema does not tend to match the history of Germany. Now, historians are trying to reconstruct the various stages and developments of the country. Until 1933, German cinema was among the largest in the world, with masterpieces...»
The sector of the VOD (Video One Demand) and its stakes
«A majority of the present day population owns a television. With the development of ADSL and offers of triple play of Internet service providers (ISPs), audiovisual supply has widened. However, viewers do not want to wait for one to two years in orde...»
Employing Stars for publicity
«Today all live in a society where advertising is present everywhere. It exists in the media in all formats, in all languages and cultures. One may very well not watch television or do not open a newspaper, however it is difficult to avoid the billboa...»
Analysis of the competitive environment
«Introduction. EuropaCorp. Presentation. The competitive environment of the industry. Cote d’Or. Presentation. The competitive environment of the industry. Comparison and contrast. Conclusion....»
«Since its creation in 1999, EuropaCorp won more recognition in the French market than in the international. The company was created by Pierre-Ange Le Pogam and Luc Besson, famous director and producer. The company broke into the film distribution and...»
Case study of the Virgin group
«Introduction. Presentation of the Virgin Group. Its missions. Its objectives. Strategies. The micro-environment. Suppliers. Intermediaries. Customers. Competition. Audiences. The macro-environment. Demography. Economy. Technology. The politico-legal...»
«Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although indepe...»
Live technologies in theatrical performance in a post modern perspective
«Introduction. The work of Robert Lepage and Laurie Anderson. The temporal element of video art. The use of sound in The Passing and Hotel Methuselah. The multidisciplinary quality of multi media performances. The characters in Hotel Methuselah. A...»
«How does the use of live technologies in theatrical performance comment on our own positioning in a post-industrial technologically based society? How does this in turn exemplify some of the concerns of the postmodernists? Postmodern cinema is ric...»
The American TV series as an entertainment product (2007)
«Introduction. A general overview of how American TV series are produced. Contents of American TV series. A personal point of view. Conclusion. Bibliography....»
«In September 2006, the traditional film du dimanche soir was deposed on the first two hertziennes French channels by three TV series. These three TV series are American ones: CSI (Les Experts), Without a Trace (FBI, portés disparus) and ER (Emergency...»
The world of luxury: The challenges of modernity
«The world of luxury. Luxury: Between tradition and modernity. Luxury: dream or reality?. Luxury Marketing and Strategy. Marketing strategies. Operational marketing. The paradoxes of luxury marketing. Luxury and communication. The various tools of...»
«In this excerpt from the Spleen and Ideal, part of the collection of poems Les Fleurs du Mal, Baudelaire offers us a journey into a world where luxury blends with peace and pleasure. His words describe a world of luxury: "shining", "rare", "r...»
Luxury brands on the Internet - between irony and opportunities
«Introduction. Luxury on the Internet: a trend following market developments. Luxury brands on the Internet. The cyber-consumers of luxury goods. The e-business: a threat to luxury brands. The risk from Internet use. A paradox between a market...»
«The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, whi...»