From Eurodisney to Disneyland Resort Paris

Pages :

24 pages

Format :

.doc

Published date :

09/29/2009

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Summary :

 
 

Table of Contents From Eurodisney to Disneyland Resort Paris
 Table of Contents

 
  1. Introduction
  2. The creator of Mickey: Walter Elias Disney
    1. Disney merchandising
    2. Birth of Disneyland
  3. History of Disney parks
    1. In the beginning
    2. The success of Disneyland
    3. Timeline
  4. Disneyland resort Paris
    1. Main Street U.S.A.
    2. Discoveryland
    3. Frontierland
    4. Adventureland
    5. Fantasyland
    6. The Walt Disney Studio
    7. Attractions of Golf Disneyland
  5. Disneyland customer services
    1. Disneyland's Hotels
    2. Restaurants
    3. Shops
    4. Services
  6. Crisis
    1. Factors of the poor performance
    2. The role of ethnocentrism in the story of EuroDisney's launch
    3. The assessment of the cross-cultural marketing skills of Disney
    4. The role of Tokyo Disneyland
  7. Conclusion
  8. Sources

Abstract

Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the idea to create a big park, park where everybody could discover the fantastic world of tales, the world of childhood, of dreams. disneyland paris is not only for family and children, but also a destination which allows all kinds of people, old or young, to recharge one's batteries far from the real world. But the creation of disneyland paris, before its success, had posed some problems because of a bad choice of marketing. After a presentation of the creator of Disney and a presentation of the different Disney Parks, we will accost the ender park disneyland paris and its services.

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