Marketing strategy: Case Adidas
«Introduction. Why did we choose this firm for our presentation?. The history & the brand. Environment. Context. Aims. Marketing objectives. Contextual analysis. The market. PESTEL analysis. Competition analysis. Porter’s five forces...»
«In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects...»
Britain and the euro: not for yesterday, not for today, not for ever...?
«Introduction: The United Kingdom, from EMS to EMU.. To join or not to join: That is the question.. Brief historical overview of the EMU.. Basics of benefits and costs advocated for and against joining before 2002.. The five tests' conditions then...»
«The EMS's Exchange Rate Mechanism (ERM) has long been a source of political controversy, playing for instance a relevant part in the final drama of Margaret Thatcher's resignation as a serving Prime Minister. Britain entered the ERM in 1990 to exit f...»
Employee motivation
«Introduction.. Theories of motivation.. Worker considered as machine.. Emergence of psychology in the economy.. Issues of remuneration and its supplements.. Changes in legal context in terms of salary.. Direct salary and its peripherals.. Balance of...»
«Currently, companies are rediscovering that human potential is an asset. They have in fact understood that the structures and men can give a competitive advantage to their organizations. This has resulted in a significant development of focus on inte...»
Conflict management
«The origins of conflict. Definition and theory. Sources of conflict. Natural tendency of humans to conflict. Situations involving men in conflict-prone positions. Conflict resoultion. Support after conflict. Accompanied by creating a new situation...»
«We are confronted daily with situations of conflict. Indeed, tensions arise in the workplace as well as within the family. These disagreements often are due to more secret reasons and not conscious and it is sometimes difficult to terminate. Afte...»
Theater and audience perception in a postmodern perspective
«Introduction. The work of The Wooster Group. Developing new forms of understanding and perceptions. Questioning the existence of objective truth and authentic reality. Deconstructing and fragmenting different texts considered as...»
«« The genuinely postmodern work forces us to recognise that reality is something other than our formulations of it, and that those formulations are therefore constructs » (Jean-François Lyotard). Investigate and interrogate the urge in performance th...»
Political governance and corporate governance
«Introduction.. Political and corporate governance: Similarities.. The term 'governance'.. Simultaneous evolution.. The entrepreneur and the Industrial Revolution.. The apparition of the shareholder and the parliamentary government.. Managerial...»
«The 20th century was viewed as the age of management; the early 21st century is predicted to be more focused on governance. There is a distinction between politics and governance, where the former is regarded as cooperation between people with differ...»
Sustainable development, oil and the future: the trilogy
«Introduction.. Public and private actors of the development model.. The State: Unique effective party in market externalities, thus responsible for sustainable development.. Limited liability of the State: The role of non-governmental organisms in...»
«Sustainable development has been extensively discussed in the past few years, and is still a great matter of concern nowadays. In fact, there is no single way to deal with this subject, except choosing a guideline of this workshop avoiding "clichés"....»
The democratization of luxury
«Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
«One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy ...»
Trust online and the opinion of former consumers
«Literature review. Internet and the concepts of risk and trust. Factors of trust in online commerce. Research methodology and methods. Research methodology. Population and sample. Data collection, editing and coding. Data analysis and findings. In...»
«This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online bus...»
Pixmania.com
«The high-tech products‘ market. Analysis of the offer. Analysis of the demand. Presentation of Pixmania. Pixmania group. The communication of the PIX group. The Architecture of the Pixmania’ site. The process of ordering on...»
«Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a...»