The Art of Graffiti
Synopsis abstract : «Introduction. The many forms of graffiti that exist. Fitting the criteria of a form of art. Displaying feelings such as hate, happiness and joy . The beginner artists. The problem with graffiti being exhibited in galleries. Conclusion. Works ...»
Direct Marketing and McDonald's use of Direct-Mailing
Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»
Is mass marketing dead?
Synopsis abstract : «Abstract. Introduction. The history of mass marketing. The advantages and disadvantages of mass marketing. The fall of mass marketing. Market segmentation: The main competitor. The advantages and disadvantages of market segmentation. Other...»
Internet & direct marketing
Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»
"Dr Tasty": Business plan of a healthy fast-food
Synopsis abstract : «Executive summary.. The offer.. The market.. The staff.. Financing.. Presentation.. The project (Description, SWOT).. The means (new technology and patent).. Market and competitors.. Nature of the market.. Customers.. Competitors.. Strategies of 'Dr...»
What is the relation (if any) between virtue and human flourishing?
Synopsis abstract : «Introduction.. Virtues.. A character trait which makes its possessor good. . Distinguishing between virtues, moral motivation and utilitarianism?. Julia Annas and the central role of reasoning in the application of the virtues. . We cannot practise...»
Genetics: Case France and bio-technologies (business model)
Synopsis abstract : «Project's genesis and context.. Management and infrastructures.. The Herbfree system in the organization.. Staff and infrastructures evolutions.. Management issues.. Market research.. Demand research.. Customer...»
Robert Johnson: A profile
Synopsis abstract : «Introduction.. America - the land of oppertunity.. The son of a factory worker - Robert Johnson.. Robert Johnson's prior experiences in running a business.. Johnson and BET.. 1991, BET reached 31 million subscribers - Johnson's move to make the...»
Z-Boys: The politics of style
Synopsis abstract : «Subcultures, like the Mods, and Punks, and the Z-Boys.. 'Style was like the most important thing' says Z-Boy Tony Alva. . It was through this new skating style rather than their physical style that they most effectively communicated.. Dick Hebdige...»
Direct marketing
Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»
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