Global competitiveness: A strategic perspective
Synopsis abstract : «Abstract. Introduction. Industry globalization drivers. International marketing strategies. Strategic implications of globalization. International alliances, organizational challenges, government relations and competition. Strategy for global...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Employee motivation
Synopsis abstract : «Introduction.. Theories of motivation.. Worker considered as machine.. Emergence of psychology in the economy.. Issues of remuneration and its supplements.. Changes in legal context in terms of salary.. Direct salary and its peripherals.. Balance of...»
An assessment of the importance of cultural diversity within global organizations
Synopsis abstract : «Introduction. Definitions of culture. Cultural similarities. Cultural diversities. Measurement of culture. What is Power distance. Individualism vs collectivism. Masculinity vs femininity. Empirical evidence for cultural diversity. Economic benefits...»
Offshore outsourcing and its impact on America
Synopsis abstract : «Introduction.. Impact on the US economy.. The term outsourcing according to Dr. William Llewellyn.. High profits as the motivating factor.. The manufacturing industry.. Experts at McKinsey Global Institute: Identifying sunk costs in physical and...»
A study on the White Goods Corporates
Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»
Operating methods in global business
Synopsis abstract : «Introduction.. Export.. Exporting services.. Why export?. Risks of exporting.. Export requirements.. Import.. Why import?. Risks of importing.. Importing requirements.. Licensing.. Why license?. Principal issues in negotiating licensing...»
Study of Renault's strategy
Synopsis abstract : «Introduction.. Fighting obstacles and gaining successes.. Presentation of the world car industry.. Pre-1996 Renault: Too little, too lonely, too French.. Successful developments.. How Renault became international: Sstrategy and...»
Case study Renault - Nissan
Synopsis abstract : «Theoretical part.. Theoretical presentation of an alliance.. Complementary strategic alliances.. Additive strategic alliances.. The practical part.. Presentation of the Renault group and its alliance with Nissan.. The Renault Group.. The...»
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