Global competitiveness: A strategic perspective
Summary :
Table of Contents
- Abstract
- Introduction
- Industry globalization drivers
- International marketing strategies
- Strategic implications of globalization
- International alliances, organizational challenges, government relations and competition
- Strategy for global competitiveness
- Porter's global strategy
- Managing time as competitive advantage
- Gaining global competitiveness through collaborative manufacturing stratergies
- Higher capacity utilization raises global competitiveness
- Achieving global competitiveness
- Reviews in the words of different strategists
- Conclusion
- Bibliography
Abstract
Most of the firms are eyeing the global marketplace to improve their competitiveness. Controversy has risen considerably in the recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with the globalization of markets poses tough issues and choices for managers and their firms. They must consider both - External environmental forces and Internal organizational factors, before they arrive at an international marketing strategy.
The growing integration of international markets as well as the growth of competition on a worldwide scale implies adoption of a global perspective in planning marketing strategy. The paper is divided into three parts. The first part deals with the factors that enable the industry to globalize. The second part examines the concept of global competitiveness, studies the factors leading to global competitiveness and its strategies used by present Indian industries. Finally, in the third part, on the basis of the points discussed in the two earlier parts, a general approach is suggested for the firms to achieve global competitiveness.
In this paper, ideas and reviews from available literature are integrated in a comprehensive conceptual framework in which strategies can be formulated. The paper further presents a basis for developing strategies along with a comprehensive discussion on developing global competitiveness.
The growing integration of international markets as well as the growth of competition on a worldwide scale implies adoption of a global perspective in planning marketing strategy. The paper is divided into three parts. The first part deals with the factors that enable the industry to globalize. The second part examines the concept of global competitiveness, studies the factors leading to global competitiveness and its strategies used by present Indian industries. Finally, in the third part, on the basis of the points discussed in the two earlier parts, a general approach is suggested for the firms to achieve global competitiveness.
In this paper, ideas and reviews from available literature are integrated in a comprehensive conceptual framework in which strategies can be formulated. The paper further presents a basis for developing strategies along with a comprehensive discussion on developing global competitiveness.
See similar documents : Business strategy
2
Global marketing strategies for iron and steel industry
Term papers | 06/18/2009 | en | .doc | 20 pages
4
An assessment of the importance of cultural diversity within global organizations
Term papers | 04/08/2009 | en | .doc | 8 pages
Latest in the category : Business strategy
5
Determination of hire charges on mobile equipment of MSG (mechanical) for external business at Tata steel
Research papers | 10/29/2009 | en | .doc | 45 pages
Most downloaded in the last 30 days : Business strategy
Change Currency
About the author :
Vijay P.
Director of Shri HDG MBA College
Automated image tracking and surveillance the vigil master
Term papers | 10/09/2009 | us | .pdf | 4 pages
Curvature scale space (CSS) based trade mark recognition
Term papers | 10/09/2009 | us | .pdf | 5 pages
Texture analysis and classification
Term papers | 10/09/2009 | us | .pdf | 5 pages
Our guarantee :
How it works?
Quality guaranteed
Refunds
Secure payment
Who are we ?
