Global competitiveness: Strategies for Small Scale Industrial Sector
Summary :
Table of Contents
- Introduction
- Understanding export-marketing
- Global niche strategy SSI's
- Bypassing
- Co-operation strategy
- Flexible specialization
- The industrial district
- Institutional support
- Aim to achieve global competitiveness
- Conclusion
Abstract
Globalization engenders continuous pressures on competing companies to attain higher quality standards at reduced unit cost and develop new and superior products to suit diverse customer needs and preferences. To be effective in the freely competitive global market a firm needs to develop a world class manufacturing technology. Technology management which involves continuous efforts at improving ones technology integrating it with newly evolved technologies and acquiring absorbing and strategically using appropriate technologies enables the firm to develop what is called the Core - competitiveness so essential for global competition. What is equally important is an imaginative formulation and effective implementation of a competitive Marketing Strategy.
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