God and advertisement
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Table of Contents
- Introduction
- The visual syntax of the advertisements
- The use of the bus
- The British Bus advertisements
- A blasphemous image
- Purpose of the British atheist bus advertisements
- The use of the word 'probably' in the advertisements
- The intended audience
- Conclusion
- Works cited
Abstract
The image I have chosen to critique is the atheist bus advertisements in Britain These advertisements caused much controversy and created a stir because they promoted anti-Christian statements. What these advertisements said on them was "There's probably no god. Now stop worrying and enjoy your life." These advertisements were started when a British comedy writer named Ariane Sherine saw a Christian ad on a bus and thought it was a good idea to propose making advertisements that sent the compete opposite message to them. She wrote a comment piece about this idea and to her surprise it attracted the attention of a British political blogger, named Jon Worth. Worth and Sherine then set up a pledge bank together to get these advertisements displayed. Enough people signed up for the pledge bank and in October, 2008 these atheist bus advertisements were launched in Britain.
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