Green marketing issues about Total

Type :

Case study

Pages :

16 pages

Format :

.doc

Published date :

11/27/2006

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction of the company
1. History
2. Facts about total
3. Strategy
General analysis about total
1. Respect of the regulations and norm
2. Porter Five Forces
3. Value chain analysis
4. Eco performance matrix
Products analysis
1. Leveraging oil and gas resource
2. Renewable energy
3. Improving products
Conclusion
Bibliography

Abstract

total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to the gas downstream (including power generation), transportation, refining, petroleum product marketing, and international crude oil and product trading. total is also a world-class chemicals manufacturer.
total's global businesses are divided into three segments:
The Upstream encompasses our oil and natural gas Exploration and Production operations, along with our Gas and Power activities.
The Downstream covers Trading and Shipping, Refining and the marketing of total and Elf brand petroleum products, automotive and other fuels, and specialties such as LPG, aviation fuel and lubricants, through both the retail network and other outlets worldwide.
Chemicals includes Petrochemicals, Specialties, Fertilizers and Elastomer processing and Arkema, a new entity including Vinyl Products, Industrial Chemicals and Performance Products.
In 2004, total delivered remarkable operational and financial performances and was one of the world's fastest-growing, best-performing oil companies. Over a period of five years, the Group's hydrocarbon production has increased by 25%.
This growth is being supported by a clearly defined strategy and a determination to continuously improve performance while respecting our commitment to corporate social responsibility.