Literature review and qualitative analysis

Philosophy & literature   |   Literature   |   Term papers   |   01/13/2009   |   .doc   |   6 pages
Document abstract : « Focus groups Focus group research generally aids public relations and marketing communications researchers to gain substantial insights on a variety of issues ...»

Synopsis abstract : «Literature review.. Definition of literature review.. Introduction: Tells what this story is going to be about.. Body: Main text tells a the story.. Conclusion: Sums it up.. Interviewing.. Qualitative approaches to public relations and marketing...»

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « Deputy CEO Göran Lindahl Director of Sony Corporation, Chairman of Sony Group in Europe Miles Flint President of Sony Ericsson Mobile Communications AB Jan ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Creating a marketing communication campaign for the entertainment industry

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : « communication would target opinion leader, to convince other group members to will be integrated with the same atmosphere in every communications aspects and ...»

Synopsis abstract : «Introduction.. Market introduction.. Target customers.. Communication message.. Communication objectives.. Communication strategy.. Time of operations.. Operational costs.. Controls.. Bibliography.....»

The current brand situation: EDF

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   8 pages
Document abstract : «The current brand situation. Strategic behavior of the group. The role of the communications mix and the media plan. The brand value chain. ...»

Synopsis abstract : «The current brand situation.. Strategic behavior of the group.. Improvement of the marketing policy.. Positioning of the activities by country.. Competing situation of EDF in Europe.. Porter Matrix.. The Importance of brand management in value...»

A look at Electricite de France (EDF)

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   12 pages
Document abstract : « brand situation: Types of energy; Core brand values; Strategic behavior of the group; The role of the communications mix and the media plan: Mission; Means; Message ...»

Synopsis abstract : «The current brand situation. Types of energy. Core brand values . Strategic behavior of the group. Improvement in the marketing policy. Positioning of the activities by country . Competing situation of EDF in Europe . Porter matrix. The importance...»

The new American musical: How the musical has changed to attract a new audience?

Arts & media   |   Film studies   |   Presentation   |   08/25/2008   |   .doc   |   6 pages
Document abstract : « Century. New York: Theatre Communications Group, 2003. Isenberg, Barbara. Century. New York: Theatre Communications Group, 2003. Introduction. ...»

Synopsis abstract : «Introduction.. Musicals during times of war and economic hardship.. Fall in audience.. Writers, composers, and lyricists adaptation of the musical to attract younger and more diverse audiences.. Rock musicals and the jukebox musical.. The feature...»

Increased market awareness to promote a new business plan - Steelroads Inc

Business & market   |   Marketing   |   Presentation   |   11/21/2008   |   .doc   |   8 pages
Document abstract : « We, as a group, have evaluated the situation, proposed a marketing communications program and put in place a mechanism to track the results. ...»

Synopsis abstract : «Marketing plan and objectives.. Competitive analysis.. Environmental influences.. Market segment.. Target market.. Market position.. Customer behavior analysis.. Communication process.. Marketing communications strategy.. Integrate and implement...»

Marketing communication: Nescafe

Business & market   |   Marketing   |   Presentation   |   01/21/2009   |   .doc   |   8 pages
Document abstract : « lifestyle (led to hedonist group) and universities magazines (young group). Indicative bibliography Marketing Communications par Patrick De Pelsmacker, Maggie ...»

Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»

Study of tourism phenomenon in Paris, France

History & geography   |   Geography   |   Presentation   |   02/10/2008   |   .doc   |   7 pages
Document abstract : « Product/service features; Core strategy; Marketing mix: Communications and promotion; into a rough draft, and provide feedback to each other in your small group. ...»

Synopsis abstract : «Introduction. Objectives and mission statement . Customer targets . Competitor targets . Product/service features . Core strategy . Marketing mix: Communications and promotion . Price ....»

Rezidor SAS: CRM in the hospitality industry

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : « Moreover, the group hopes through this programme to acquire new customers reporting, card fulfilment, member centre servicing and communications with members ...»

Synopsis abstract : «Introduction.. CRM value chain analysis.. Customer portfolio analysis.. Customer intimacy.. Network development.. Value proposition development.. Manage customer lifecycle.. Leadership.. Recommendations.. Gold points by Rezidor SAS...»

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