Does television advertising have a negative effect on children?

Social studies   |   Psychology   |   Term papers   |   02/20/2009   |   .doc   |   6 pages
Document abstract : « use of newspapers, magazines, television, radio, direct mail, and other communications media in the if the child wants to be accepted into a group they must ...»

Synopsis abstract : «Introduction.. What is advertising?. Advertising codes and standards.. How effective is persuasive advertising? . Does advertising have an effect on children?. Children and food.. Conclusion.. Bibliography.....»

Advertising influence on impulsive buying

Business & market   |   Marketing   |   Presentation   |   07/11/2006   |   .doc   |   22 pages
Document abstract : « TV has, as a disadvantage that is doesn t always reaches the target group. have earned a place in the world of advertising and communications, they have not ...»

Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»

Wireless Internet: Structure for the Urban Future

Science & technology   |   Computer science   |   Presentation   |   05/01/2008   |   .doc   |   5 pages
Document abstract : « San Francisco. Boston Wireless Advocacy Group. Urbana-Champaign, Institute of Communications Research, University of Illinois Urbana-Champaign: 42. ...»

Synopsis abstract : «Introduction. Confusing the issue . Boston, New York, and San Francisco: Promoting plans for citywide wireless internet. Problems installing public WiFi . The lack of public wireless Internet service. The point of wireless technology...»

A discussion of agenda-setting theory & practical application of AST to Public Relations

Business & market   |   Marketing   |   Presentation   |   11/04/2008   |   .doc   |   9 pages
Document abstract : « the SEM or magic bullet theory and led to mass communications scholars and psychology and values, membership in a particular social group, disparities in age ...»

Synopsis abstract : «Introduction.. The agenda-setting theory (AST).. The media influencing the public's awareness of events.. Richard K. Fox - editor of the National Police Gazette.. The publication of 'Public Opinion.'. Motion pictures and unacceptable behavior.. The...»

Life insurance and brand equity

Economics & finance   |   Finance   |   Term papers   |   03/17/2009   |   .doc   |   7 pages
Document abstract : « Head - Group Marketing & Sales Mr. Snehal Shah Senior Vice President - Special Projects Ms. Anjana Grewal Senior Vice President - Marketing & Communications Mr ...»

Synopsis abstract : «Introduction. Insurance . Need of insurance. Alternatives to insurance. Benefits of taking insurance. Encourages savings. Whole life policies . The Life insurance policies . Endowment policies. Money back policies . Annuities / Children's policies...»

Strategy trend analysis in Indian IT industry

Business & market   |   Business strategy   |   Research papers   |   06/18/2009   |   .doc   |   44 pages
Document abstract : « Offers features like instantaneous access, group talk, message broadcasting and separate radio services from other communications network. ...»

Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»

Marketing plan of a Spa hotel

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   20 pages
Document abstract : « realize a personalized agent of communication for each group of client. communications and sales tool Format: 25 X 25 cm Paper: 200 g traditional Rives Printing ...»

Synopsis abstract : «Internal analysis.. Environment.. Services.. Spa at the heart of the hotel.. Organization of events.. Business deals.. Individual deals.. Analysis of competition.. Hotel Kunnonpaikka.. Hotel Rantasipi with Kylpyla Tropiclandia Spa.. Hotel...»

Dealer network: A brief study

Business & market   |   Business strategy   |   Term papers   |   03/17/2009   |   .doc   |   3 pages
Document abstract : « Group assets currently stand at Rs. Customer experience Order visibility Responsibility NEED OF THE DEALER: The dealer needed when communications were difficult ...»

Synopsis abstract : «Conceptual framework on dealers network. Role of the dealer. Need of the dealer. Dealers relations. Dealers satisfaction. Conclusion....»

Advertising and branding in society

Business & market   |   Marketing   |   Presentation   |   07/23/2008   |   .doc   |   6 pages
Document abstract : « In the United States, the Federal Communications Commission issues licenses to brand marketing isolates a demographic, and focuses on that group of consumers. ...»

Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»

Identifying the role played by an organizations culture on the leadership in reinventing of an organization: Case study on JC Penny Inc

Business & market   |   Management   |   Case study   |   03/05/2009   |   .doc   |   6 pages
Document abstract : « called organization, it is the shared meaning that a group of people by reading the manuals and newsletters, listening to corporate communications, rewards and ...»

Synopsis abstract : «Introduction.. Components of any organisation.. Four important components.. Organization's culture: Values, beliefs, assumptions, principles, myths, legends and norms.. J C Penney Corporation when Ullman joined.. The case of At and T.. The issue of...»

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