Does television advertising have a negative effect on children?
Synopsis abstract : «Introduction.. What is advertising?. Advertising codes and standards.. How effective is persuasive advertising? . Does advertising have an effect on children?. Children and food.. Conclusion.. Bibliography.....»
Advertising influence on impulsive buying
Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»
Wireless Internet: Structure for the Urban Future
Synopsis abstract : «Introduction. Confusing the issue . Boston, New York, and San Francisco: Promoting plans for citywide wireless internet. Problems installing public WiFi . The lack of public wireless Internet service. The point of wireless technology...»
A discussion of agenda-setting theory & practical application of AST to Public Relations
Synopsis abstract : «Introduction.. The agenda-setting theory (AST).. The media influencing the public's awareness of events.. Richard K. Fox - editor of the National Police Gazette.. The publication of 'Public Opinion.'. Motion pictures and unacceptable behavior.. The...»
Life insurance and brand equity
Synopsis abstract : «Introduction. Insurance . Need of insurance. Alternatives to insurance. Benefits of taking insurance. Encourages savings. Whole life policies . The Life insurance policies . Endowment policies. Money back policies . Annuities / Children's policies...»
Strategy trend analysis in Indian IT industry
Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»
Marketing plan of a Spa hotel
Synopsis abstract : «Internal analysis.. Environment.. Services.. Spa at the heart of the hotel.. Organization of events.. Business deals.. Individual deals.. Analysis of competition.. Hotel Kunnonpaikka.. Hotel Rantasipi with Kylpyla Tropiclandia Spa.. Hotel...»
Dealer network: A brief study
Synopsis abstract : «Conceptual framework on dealers network. Role of the dealer. Need of the dealer. Dealers relations. Dealers satisfaction. Conclusion....»
Advertising and branding in society
Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»
Identifying the role played by an organizations culture on the leadership in reinventing of an organization: Case study on JC Penny Inc
Synopsis abstract : «Introduction.. Components of any organisation.. Four important components.. Organization's culture: Values, beliefs, assumptions, principles, myths, legends and norms.. J C Penney Corporation when Ullman joined.. The case of At and T.. The issue of...»
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