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Published date
07/31/2012
Language
documents in English
Format
.ppt
Type
presentations
Pages
54 slides
Level
General public
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Guess

  1. Strategic plan
  2. Marketing plan
  3. Plan A
  4. Plan B
  5. Recommendation
  6. Control
  7. Conclusion

Mission: “We provide you more than a bag: it meets at the same time your usefulness need for all your daily moving and also respects your esthetic desire, all this at an affordable price!” Strategic Objectives: External Audit: Big competitors (Diesel, Calvin Klein…) Cheap labor cost (Asia) Internal audit: Various range (different colors, forms, materials…) which fits all tastes Operating statement: In 2008, sales = €3 million, cost of goods sold = € 750,000, varied expenses = €1.5 million. So, total profit = €750,000. Balance sheet: Growth of sales between 2008 and 2009 High advertising expenses Opportunities: Economic climate: Asian workers are cheaper. Demographic changes: Young population and independent women. Technology: High technology dependence, will of newness and innovations. Threats: Competitive activity: Big old and strong competitors. Channel pressure: disappointed buyers seldom buy again an item of the same brand. Politics: The governments imposes a sustainable development policy.

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