Harley-Davidson
Summary :
Table of Contents
- Introduction.
- Harley-Davidson's values and products.
- The heart of Harley-Davidson's business.
- Employee involvement.
- Products.
- Marketing strategy: Image advertising.
- Sponsorship.
- Partnership.
- Racing department.
- Policemen and GI's
- Cultural fame.
- Donations.
- Marketing strategy: Relation to the customers.
- A personalized motorcycle.
- The Harley 'Spirit'.
- www.harley-davidson.com
- Conclusion.
Abstract
The harley-davidson brand was created in 1903 by William S. harley and the davidson brothers. At the beginning, harley-davidson was built to be race motorcycles. As soon as 1907, the brand won several races, which allowed for the recognition from both professionals and customers. harley-davidson is one of the most famous brands of bikes, with a strong image, built during its entire story. Despite the economic ups and downs of the harley-davidson company's history, like the Great Depression in 1929, the brand is still alive. Today the harley-davidson Company is composed of harley-davidson Motorcycle, harley-davidson Financial Services and Buell Motorcycle. The brand is present in 60 countries with more than 1300 retailers. In the first part, we will speak about harley-davidson's values and products to understand well the development of the brand.
The two part will be about the marketing strategy: first, image advertising and then relation to the customer.
The two part will be about the marketing strategy: first, image advertising and then relation to the customer.
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