Harvey Nichols in Hong Kong
Summary :
Table of Contents
- China and Hong Kong market environment.
- Retail market China.
- Opportunities for China.
- Difficulties in China.
- Hong Kong: Main shopping areas.
- Landmark.
- Chinese vs. HK customer.
- Harvey Nichols.
- Timeline of Harvey Nichols.
- Dr. Dickson Poon.
- The strategic positionning of the new Harvey Nichols.
- Strategic positionning.
- Commercial strategy.
- Harvey Nichols in HK.
- Our mission.
- Our strategy.
- Our priorities: Departments.
- Our priorities: Store atmosphere.
- Our priorities: Brands.
- Choice of departments.
- Why are some departments missing?
- Bibliography.
Abstract
Opportunities for China: Lower entry threshold, wider business scope, more locations,freedom to set up, subsidiaries, longer terms of operations, more relaxed approvals procedure, due to the WTO China was forced to open the distribution, wholesale and retail, big potential for luxury goods. Difficulties in China: Lack of coherent nationwide strategy, not a single market- a patchwork, larger operators are swallowing smaller companies, political restrictions concerning foreign involvement until 2004- solution partnerships. Landmark: North shore of hong kong Island, home of global business ,most prestigious brands, leading investment banks and law firms in the world, close proximity - easy to access the shops through, innovative shops - two tier system.
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