Heineken premium light
Business & market |
Business strategy |
Term papers |
01/15/2009 |
.doc |
10 pages
Document abstract : «Heineken Premium Light in the US Market. Conclusion. Heineken Premium Light Table of content 1. Introduction Dark, blond or red, there is beer for all tastes. ...»
Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»
China's beer wars South Africa Breweries. SABMiller case
Business & market |
Business strategy |
Market study |
01/16/2005 |
.doc |
31 pages
Document abstract : « in Romania 28 March 2002 SAB launches Sterling Light Lager in South Budweiser : marketed as a premium beer brand Bud Ice Heineken Company Wholly ...»
Synopsis abstract : «Introduction (general information on the company). SABMiller historical. Important figures. International policy. The main international events. The case of China. Analysis of the SAB International policy. Analysis of the Chinese beer...»
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