Hillary Clinton: Political persuasion and identification
Summary :
Table of Contents
- Introduction
- The video
- Persuasive strategies in her first video uploaded
- Overly ambitious or too politically calculating
- The best positioned to eliminate the deficits, fix social security, and ensure that every American has quality and affordable health insurance
- The theory
- Identification as a rhetorical strategy
- A speaker identifying with their audience
- Using identification for positive or negative goals
- The application
- Clinton: Identifying with the audience stylistically
- Unconscious identification
- The Bush administration
- Identification and a receptive audience
- Conclusion
- References
Abstract
Persuasive messages appear in many different types of mediums including television, video games, magazines, books, newspapers, and billboards. One of the newest ways to present a persuasive message is YouTube. YouTube is an internet site that allows users to log on and create or view videos. One person to make use of YouTube as a tool of persuasion is Presidential front runner hillary clinton (Raby, 2007). YouTube is taken seriously by hillary clinton and for good reason. It has been discovered that the amount of views a candidate has on YouTube is directly related to their success in the polls (Raby, 2007). The more people view your YouTube page the higher your poll ratings (Raby, 2007). clinton takes the YouTube arm of her campaign so seriously that she employs a chief officer of technology (Hopkins, 2007). In order to narrow the focus of this analysis I am going to analyze the very first video that hillary clinton uploaded to her YouTube page which is titled I'm In (YouTube, 2007). First, I will analyze this video in terms of content and persuasive strategies. After analyzing clinton's Presidential announcement video, I will explain Kenneth Burke's theory of identification. Then I will apply the identification theory directly to the video. It will be argued that clinton relies heavily on identification to persuade the American public to elect her.
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