Hindalco and the Aditya Birla Group

Type :

Theses

Pages :

45 pages

Format :

.doc

Published date :

04/16/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
Origin of Aditya Birla Group
Business of Aditya Birla Group
Group companies of Aditya Birla Group
1. Indian companies
2. International companies
Major achievements of Aditya Birla Group
Introduction to Hindalco
Hindalco's vision, mission and values
About Hindalco product
Operational review
Research methodology
Conclusion
SWOT analysis
Recommendation and suggestions
Appendix
Bibliography

Abstract

aditya birla group is India's first truly multinational corporation. A US$ 24 billion conglomerate with a market capitalization of US$ 23 billion, and has over 100,000 employees belonging to over 25 different nationalities on its rolls. Over 50% of its revenue flow from its overseas operations. aditya birla group has a presence in 20 countries. The origins of aditya birla group can be traced back to the 19th century when Seth Shiv Narayan birla started trading in cotton in the town of Pilani, Rajasthan. In the early part of the 20th century, group's founding father, Ghanshyamdas birla, expanded the group and set up industries in critical sectors such as textiles and fiber, aluminum, cement and chemicals. In 1969, aditya birla, the then Chairman of the group, put the group on the global map. He set up19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. Under aditya birla's leadership, the group attained new heights and it became world's largest producer of viscose staple fiber, the largest refiner of palm oil, the third largest producer of insulators and the sixth largest producer of carbon black. After aditya birla's demise his son Kumar Mangalam birla took over the charge of the group and under his leadership the group has sustained the numero uno position in the sectors in which it operates. aditya birla is organized into various subsidiaries that operate across different sectors. Among these are viscose staple fiber, non-ferrous metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, Modern retail(under the 'More.' brand of Supermarkets, and also under the Trinethra, and Fabmall brands until recently), fertilizers, sponge iron, insulators, financial services, telecom, BPO and IT services. The group consists of four main companies, which operate in various industry sectors through subsidiaries, joint ventures etc. These are hindalco, Grasim, aditya birla Nuvo, and UltraTech Cement.