How can Parc Asterix ensure its place as second player on the theme park market?

Type :

Term papers

Pages :

12 pages

Format :

.doc

Published date :

05/17/2009

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Table of Contents How can Parc Asterix ensure its place as second player on the theme park market?  Table of Contents

 
  1. Introduction
  2. Diagnosis of parc asterix and its environment
    1. External diagnosis
    2. Internal diagnosis
  3. Recommendations
    1. A strategy distinct from that of Disneyland
    2. Make access to the park easier
    3. Increase communication and promotion
    4. Increase the number of opening days and hours

Abstract

parc asterix is part of the Compagnie des Alpes group (CDA parks), a group specialized in:

The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market share.

The family recreation business. The CDA parks is the fourth largest actor in the European market, with 44,6% of the market share and 21 different locations: parc asterix, Musee Grevin, France Miniature, Walibi, etc.

CDA parks is present in France, Italy, Switzerland, Belgium, Germany, the Netherlands, and England. In 2007, its turnover was 505, 7 million euros.

parc asterix, which was first opened in 1989, is the precursor of theme parks in France: it represents the French cultural identity and is constantly compared to its American competitor, DISNEYLAND Resort Paris. its image is centered on hospitality, thrilling rides, and excitement, whereas Disney's image is more focused on fantasy and magic. its VISION is then to provide fun and deliver excitement to the public.

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