How do Toy industries react about the problem of counterfeiting & product piracy?

Type :

Presentation

Pages :

9 pages

Format :

.doc

Published date :

01/15/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Executive summary.
1. The counterfeiting industry.
Counterfeiting.
1. Definition and terminology.
2. Geographical origin.
3. Price and quality.
The economic and social impact.
1. The role of the authorities.
2. The loss to industry.
3. The danger for the consumer.
Initiatives.
1. Combat organisations.
2. Anti-counterfeiting technologies.
3. International initiatives.
Recommendations.
1. Legal aspects.
2. Technical aspects.
Bibliography.

Abstract

The fight against counterfeiting is a battle which requires an approach on many levels.
It is estimated that counterfeit toys account for 12 per cent of the European toy market.
counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations more prosperous. counterfeiting products can compromise the safety of children. The EU's legal framework was enforced and various industries joined their forces.
To ensure that the fight against counterfeiting and piracy remains a political priority in the EU. toy industries have to alert decision makers and consumers to encourage all players to take action.
Competition is positive within any industry as long as all players compete fairly. counterfeiting is a serious threat, it is controversial and it is actually difficult to estimate cost. We can say that the figures are simply alarming. The trade in counterfeit products accounts for approximately seven percent of global trade. In Europe the European commission has estimated the total number of jobs lost around 200; 000.toy manufacturers constantly research and develop new kinds of toys to provide the highest quality product and a positive experience for child development. Counterfeit products may contain small parts, toxic substances and hazardous materials which contravene all safety standards, we have seen a lot of examples those last months.