How Google’s hands-off marketing approach resulted in their rise to excellence

Type :

Case study

Pages :

4 pages

Format :

.doc

Published date :

06/03/2009

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Summary :

 
 

Table of Contents How Google’s hands-off marketing approach resulted in their rise to excellence
 Table of Contents

 
  1. Introduction
  2. Advertising budget
  3. Creating a superior product
  4. Maintaining the integrity of Google
  5. Creating leverage
  6. Growth through innovation
  7. Conclusion
  8. Bibliography

Abstract

Not many businesses can claim that they have had such an impact in today's culture to warrant an entry in the dictionary. The founders of google, Sergey Brin and Larry Page, can boast that and so much more. The two Stanford graduates met in 1995 as students at Stanford. Both computer science majors, they shared an immediate interest in the internet and organizing large amounts of data. Thirteen years later, they have become stars in the fields of technology and business as they are two of the youngest billionaires in the world. Such immediate success is hard to fathom, especially when considering the great dot-bomb of the late nineties.

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About the author :

pencil image Alex B.  
Level :General public Study : Marketing School/University : Northeastern University