How to create a homogeneous culture across boundaries?

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18 word format

document in English

management

theses

published 30/12/2005

review : Completed

level : Expert

requested 5 times

Author's resume

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Summary

We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture. Indeed, as opposed to most of other multinationals, Unilever presents values based on human relationships and local autonomy. Finally, we had the opportunity to get an interview with a Unilever’s executive called Stéphane Verhaeren. He is Brand Manager for Knorr Culinary Aids.
Unilever is an Anglo-Dutch company which owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had a worldwide revenue of 48 760 million euro in 2004. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. The current non-executive Chairman of Unilever N.V. and PLC is Antony Burgmans while Patrick Cescau is Group Chief Executive. Unilever's major competitors include Nestlé and Procter & Gamble.

The history of Unilever
Corporate culture theory
1. Hofstede's cultural dimension
2. Description of the management style
3. Sociability and solidarity: Two Dimensions, Four Cultures
Practical case: Unilever
1. Description of Unilever's culture
2. Harmonization of corporate culture in Unilever