How to launch a new line of children's educational books in Senegal?"
- Macro consumer picture
- Micro consumer picture
- Launching project
Educational books are bought by the pupil or student or loaned by the school. Nevertheless, in Africa, the situation is a little different. Because of the lack of financial capacities, the schools and the students can usually not afford to buy these books. That is why there are often charity operations in Western countries in order to offer free educational books to school from poor countries in order to allow the kids from these countries to study with good materials. In France, for example, the process often works like that: a French city will organize a charity operation for an African city or area in the framework of a twinning or a sponsoring. After that, there is often a school exchange where French kids will bring all the benefits and materials gained with this charity operation.
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