- Company structure
- Competitive Advantages
- Success of HR
In the year 1976, his current president Louis Le Duff created the Group Le Duff in the city of Brest. Principally, the Group Le Duff is composed by nine different brands in the food industry. They are very successful and some of them are multinational companies, their brand names are: Brioche Dorée, Del Arte, Ferme Des Loges, Bridor and Le Fournil de Pierre, Brugger’s Bagels, La Madeleine, FB Solution and Au Pain Doré. Perhaps, the most successful one is Brioche Doree.
Nowadays, with their success inside the French market, they are exported throughout the world by having stores in more than 50 countries. Currently, La Brioche Dorée has more than 720 restaurants and bakeries, including 300 in France. In total they have around 9100 employees and five manufacturing facilities. Also, the turnover of the company has reached 740 Mio. according to the 2009 results.
Furthermore, this successful company has very high standards and values. They are committed with their clients, as they have too good chefs in order to fulfill every single recipes their clients ask for.
[...] Their hierarchy is organized like the following chart: The following structure shows a general overview of the Group Le Duff: In addition to this general structure the human resource department is divided in the following sections: Two employees are in charge of the recruitment department, one for the recruitment of young workers without professional experience and one for candidates with a minimum of 10 years of experience in the domain Recruitment The company Brioche Dorée uses different type of sourced to address their 2000 new employees. [...]
[...] Their Human Resource Department also use incentive rewards in the form of bonuses. These incentive rewards are made to recognize the effort of a specific employee and his hard work throughout a specific amount of time, but also of the group as a whole. The monetary rewards can be divided into 2 distinct categories, one for all employees of a restaurant and those for employees with managerial responsibilities. For all restaurants employees can obtain a bonus related to sells. For sells beyond the break even there is a profit sharing system for the group 50%for bonuses) is used with every employee of the restaurant, this is only applied to certain foods. [...]
[...] - Could you describe the structure of the Human resources department? (Organisation, hierarchy ) 4 people in her service, centralised recruitment for the headquarters recruitment officers junior and another senior. - How do you recruit your employees? (academic level, experience) Spontaneous Candidatures: internet + recruitment days (Paris, Toulouse, Rennes) 20 people a day met. NO prior experience required: experience is a plus (client relations, very operational) but behaviour and desire is vital. Temp partiel, paid the SMIC how to be competitive attractive (concerning recruitment) despite the low pay. [...]
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