Identifying a customer: Bharti Broadband Networks Limited
Summary :
Table of Contents
- Introduction
- All about broadband
- Company profile
- About Bharti
- Focus
- Why is Bharti a specialist
- Product information: Broadband interactive terminal
- Features
- Research methodology
- Primary data
- Secondary data
- Internet Page accelerator (IPA)
- General description
- Principles of IPA operations
- Solutions
- Integrated solutions
- Network three
- Advantage
- Satellite communications
- Broadband interactive terminals: Power internet
- Marketing
- Marketing concept
- Campaign management process
- Types of campaign
- Advertising objective
- Advertising strategy
- Key to campaign development
- Creativity in campaign
- Brand proposition
- Brand images and USP
- Brand positioning
- Meaning of product positioning
- Physiological positioning
- Three steps of market positioning
- Creativity in communication
- Opportunity management system
- What is a customer?
- Relationship marketing
- Customer satisfaction
- Comparison and suggestions system
- Delivering customer value and satisfaction
- Customer relationship at BBNL
- Promotion related strategies
- Observation
- Findings and conclusion
- Bibliography
Abstract
Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of radio frequencies on a terrestrial or wireless medium, akin to a multi-lane highway that allows more and more cars to travel on it at the same time. In India, data capacity over 64 kilobytes per second (kbps) in considered broadband where as globally, the data rate exceeds 384 kbps.
According to the international data corporation (IDC) the market for broadband access in India is one of the most dynamic in the telecommunication market space, but. It also says that the economic slowdown and lack of awareness of the benefits of broadband among users, has lead of scenario where the concept had not picked up as expected. Experts are of the view that broadband will not reach Indian homes soon and will remain a feature driven mostly by corporate usage. As per a report, the total number of broadband connections in India is around 25,000.
Indians want high speed on access, but at low prices. For prices to be reasonable, broadband will have to more out of the realm of corporate and become a commodity. However, that will not happen unless appropriate content is developed, that not only is cheap to access but also gives a user some value. Consequently, companies like Spectra net, Hathaway, Siticable, and Satyam and telecom operators like bharti, Reliance, Bharat Sanchar Nigam Ltd. (BSNL) and others, who have and are investing huge sums of money aim creating the required infrastructure, are faced with a piquant situation. Should they throw in large sums of money while the content (the main usage driver) is yet to be developed? It is okay if a company covers only the four metros and towns like Bangalore and Ahmedabad. But to gain huge volume taking the pipe to the 400 is key. While BSNL's intent is not fully known, Reliance Infocom seems to have set its sights on a bright future for broadband.
According to the international data corporation (IDC) the market for broadband access in India is one of the most dynamic in the telecommunication market space, but. It also says that the economic slowdown and lack of awareness of the benefits of broadband among users, has lead of scenario where the concept had not picked up as expected. Experts are of the view that broadband will not reach Indian homes soon and will remain a feature driven mostly by corporate usage. As per a report, the total number of broadband connections in India is around 25,000.
Indians want high speed on access, but at low prices. For prices to be reasonable, broadband will have to more out of the realm of corporate and become a commodity. However, that will not happen unless appropriate content is developed, that not only is cheap to access but also gives a user some value. Consequently, companies like Spectra net, Hathaway, Siticable, and Satyam and telecom operators like bharti, Reliance, Bharat Sanchar Nigam Ltd. (BSNL) and others, who have and are investing huge sums of money aim creating the required infrastructure, are faced with a piquant situation. Should they throw in large sums of money while the content (the main usage driver) is yet to be developed? It is okay if a company covers only the four metros and towns like Bangalore and Ahmedabad. But to gain huge volume taking the pipe to the 400 is key. While BSNL's intent is not fully known, Reliance Infocom seems to have set its sights on a bright future for broadband.
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