Identifying the role played by an organizations culture on the leadership in reinventing of an organization: Case study on JC Penny Inc

Type :

Case study

Pages :

6 pages

Format :

.doc

Published date :

03/05/2009

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Summary :

 
 

Table of Contents Identifying the role played by an organizations culture on the leadership in reinventing of an organization: Case study on JC Penny Inc Table of Contents

 
  1. Introduction.
  2. Components of any organisation.
    1. Four important components.
    2. Organization's culture: Values, beliefs, assumptions, principles, myths, legends and norms.
  3. J C Penney Corporation when Ullman joined.
  4. The case of At and T.
  5. The issue of Employee turnover and Ullman.
  6. Conclusion.

Abstract

Strategy according to For de Wit and Meyer (1998), in an intelligent treatment of the subject, strategy is any course of action for achieving an organizations purpose. (Strategic management 2004 Palgrave McMillan, Colin White, pg 5). Strategy exists at a number of levels in an organisation. There are three different levels of strategy:

1. Corporate level: Here the strategy is concerned with what type of business the company, as a whole, should be in and is therefore concerned with decisions of scope.

2. Competitive or business strategy: Here the strategy is about how to compete in a particular market, it is related to unit within the whole.

3. Operational level: It is concerned with how the different functions of the organisation like finance; marketing and etc contribute to the levels of the strategy. (Exploring corporate strategy 2nd edition, pg: 9 Gerry Johnson and Kevan scholes, and prentice hall).

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