Implantation of waffles in Brazil

Type :

Market study

Pages :

3 pages

Format :

.doc

Published date :

01/15/2009

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Summary :

 
 

Table of Contents Implantation of waffles in Brazil Table of Contents

 
  1. Introduction.
    1. About the Brazilian market.
  2. SWOT analysis.
    1. Strength.
    2. Opportunities.
    3. Weaknesses.
    4. Threats.
  3. Lotus' waffles marketing mix.
    1. Product.
    2. Price.
    3. Place.
    4. Promotion.
  4. Bibliography.

Abstract

Lotus bakeries is looking for new markets to sell its traditional waffles. Why brazil would be an appropriate market? brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the Brazilian market. The economic growth was around 0.5% in 2003 and reached 3.3 in 2005. brazil has historically been one of the preferred countries for foreign investors. Retail and consumer, and particularly the food and beverage segment, is the most attractive sector for FDI in brazil in 2005 with more than 5 billion US dollars invested. Currently, the Brazilian property market is very attractive for both, local and foreign investors. In general, foreign or local investors are welcome and treated equally as regards investments incentives or tax concessions. Very few restrictions are imposed on foreign ownership.
If you settle in brazil the main direct and indirect taxes applicable are:

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