Importance of branding for an organization
Synopsis abstract : «Introduction. Concept of branding. The journey of branding. Strategic relevance of branding . Selective of the brand name. Current branding scenario. Social organizations. Countries. Challenges in 21st century . Brand equity. Conc...»
The important departments in an organization
Synopsis abstract : «Human resource department. Introduction. Meaning. Definition. Recruitment. Recruitment policies and procedure. Training and development. Performance appraisal. Performance appraisal . Promotion. Promotion policies. Quality control...»
A study on building a brand for cotton through marketing research
Synopsis abstract : «Introduction. Importance and need of branding. Major uses of cotton fibers. Global scenario. Market influencing factors . Processing of cotton. Analysis of the results of the questionnaire. Date interpretation and research. Comparing responses. The...»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
Selection and metrics
Synopsis abstract : «Abstract. Introduction. Objectives of the study . Scope of the study . Methodology . Significance of the study. Need for the study . Review of literature. Selection process. Why short list?. How to shortlist?. Employee selection tests. Personality...»
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
The French wine market and international competition
Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»
Human Resources: New vistas & challenges
Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»
A study on E-Commerce
Synopsis abstract : «Introduction. E business: Business to business buy and sell. What is E-commerce?. Infrastructure. Setting up a website. Domain name registration. Web servers. Business to business segment. Payment for goods and services. Bottlenecks. Electronic data...»
A comparative study of Malaysian Airlines
Synopsis abstract : «Introduction. Market . Philip Kotler . Importance of marketing . International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane . Airliners of the1920's. History of the airline in...»
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